Kenneth Tse - User Experience Designer

Manage, recruit, lead, mentor and inspire website design and development team. Support business owners, project managers, business analyst, marketing & technology teams and external vendors to build storyboards, proof-of-concept mock ups, wireframes, demos and prototypes of proposed and planned websites and features. Support team development plans along with ongoing maintenance of all in-house websites and collaborate in the definition of user experience, best web practices and brand guidelines. Liaise and build relationships between Group IT, Group Programme and Group Marketing.

• Manage, lead, mentor and inspire the website design and development team (5-10 direct reports).
• Work with cross-functional teams including business owners, project managers, business analysts, marketing & technology teams and external vendors to produce compelling and fun experiences for Gala Coral Group web related products.
• Create design solutions that fully represent business, marketing and brand requirements.
• Identify, address and solve complex user interface and information design challenges.
• Work with user research professionals and incorporate feedback into flow diagrams, information and site architecture, screen layouts, and interactive design.
• Create and present multiple solutions to a single design problem and iterate to a single final design.
• Continuously challenge the effectiveness of design, recommending changes, as appropriate.
• Rationalise design decisions to stakeholders and peers, support body of work with business metrics or user-derived quantitative/qualitative data.
• Understand customer requirements for large/complex pieces of work through project/meeting attendance.
• Agree, prioritise and assign design and development work as required from project proposals to internal and external resources.
• Constantly look for ways to improve the development environment, coding standards and lead design initiatives towards leveraging the latest technologies.
• Validate design standards and process for projects and ongoing enhancements to the organisaton.
• Ensure all completed work meets the business requirements by conducting QC tests prior publication.
• Support the achievement of team service level targets by owning the completion of all assigned work requests, including planning, content management, testing, quality checking, post implementation reviews and delivering all assigned tasks within the agreed time-scales.
• Manage and develop concepts from project inception through launch.

Reporting directly to the head of online experience, part of Online & Telesales department. I am responsible for driving creative excellence online and play a pivotal role leading and mentoring the user experience designers. I work closely with our strategic creative partners, along with stake holders to deliver a coherent brand and campaign experience across all channels to transform the site experience and deliver world class web for 2010. Team members consists of user experience designers and specialist, copy writers, developers, producers, studio manager, project managers, sales, services, business, web analysts and content administrators.

• Manage, lead and mentor the UX design team.
• Become the creative voice and brand guardian within the online user experience team.
• Work with a cross-functional team of producers, managers, business owners, business analysts and developers to produce compelling and fun experiences for TMOUK website and related products.
• Perform user research and design, information architecture wireframes, site maps, and flow diagrams.
• Distil user research and business objectives/requirements into functional and interface specifications/ interactive prototypes to demonstrate concepts and to enable rapid iterative support for evaluative research.
• Rationalise design decisions to stakeholders and peers, support body of work with business metrics or user-derived quantitative / qualitative data.
• Lead brainstorming activities (workshops, events and meetings).
• Assign and complete UX design work as required.
• Create and present multiple solutions to a single design problem and iterate to a single final design.
• Validate design standards and process for projects and ongoing enhancements to the organisaton.
• Ensure that all work completed meets the required online marketing and brand standards by conducting thorough quality checks and tests prior to publication.
• Support the achievement of team service level targets by owning the completion of all assigned work requests, including planning, content management, testing, quality checking, post implementation reviews and delivering all assigned tasks within the agreed time-scales.

• Autocar - Front end design (css, xhtml, photoshop, illustrator) and development (asp.net), skinning and make-up onto CMS community server.
• Whatcar? - Front end design (css, xhtml, photoshop, illustrator) and development (asp.net), skinning and make-up onto bespoke CMS.
• Caravan Sitefinder - Front end design (css, xhtml, photoshop, illustrator) and creating themes for Drupal CMS.
• Army - Front end design and development for an eFlyer.
• Sony Magazine - Front end design and development for a competition and subscription campaign.
• FourFourTwo - Front end design (css, xhtml, photoshop) and development (asp.net), skinning and make-up onto CMS community server.

• To mentor, ensure creative integrity and serve as the leader to an aspiring creative team.
• Inspire and challenge the creative team to develop innovative designs and produce first class marketing campaigns and materials for multiple brands and businesses.
• Translating branding and business requirements into an engaging visual design, compelling content and rich consumer experience.
• Work closely with the President and Marketing Manager to build and manage client and prospect relationships.
• Maintain positive relationships and creating new opportunities for the company.
• Regularly collaborate with the President and Marketing Manager to develop new business and create proposals and presentations. Present creative concepts at client presentations.
• Establish steps and maintain regular actions to secure the company as the leader of the industry in Japan. Continually educate clients and prospective clients about the benefits of integrated marketing with Custom Publishing initiatives.
• Continually improve the creative talent of the company through team-building, mentoring and recruiting.
• Enhance productivity and profitability on all projects by defining new client and project opportunities, building marketing and advertising sales efforts and providing managerial and process improvement efficiencies.

• Creative excellence in all activities.
• Concept design, illustration and boards, preparation of design and graphics.
• Communicate creative ideas concisely to project teams and clients on various sized projects.
• Front end design and development via CSS.
• Rapid prototyping of mockups, prototypes and production-ready xHTML/CSS for back end deployment.
• Faithfully reproduce scaleable and extendable designs online for WYSIWYG presentation and approval.
• Manage all assigned projects through key stages of development, work closely with clients and development to ensure continuity of design intentions and functionality.
• Web authoring, Information Architecture and Flowcharts.
• GUI and IA - Ensure the delivery of best practices with accessibility and usability issues, and their implications on interface development.
• Adhere to WCAG and RNIB compliant guidelines for specific targeted audiences, notably government and public sector services.
• Interactive system analysis - Ensure HTML cross-browser compatibility.
• Work on multipart projects with multiple teams and deliver work within agreed timeframes and budgets.
• Project management and control of creative vendors.

• Concept design, illustration and boards, preparation of design and graphics.
• Consistent application of relating to a specific range of products (assigned by Brand) and corporate brand identity.
• On-going development of visual identities through traditional and electronic media.
• To successfully direct internal and external resources to produce the highest quality Creative solutions for the European Business.
• Focus for all creative issues with Marketing.
• Interpret and execute marketing briefs in line with target audience expectations and business strategy.
• Management of external creative suppliers and internal design team.
• Key Player in Creative Forums and Recommendations.
• Recognise new trends and themes appropriate to brief.
• Supervise design projects, designers and freelancers when required.
• Meet agreed timeframes and budgets set by the Creative Services Manager/Marketing Director.
• Interpret and execute marketing briefs across print and electronic media.
• Deliver work within agreed timeframes and budgets.

• Concept design, preparation of design and graphics.
• Communicate story line and rational to support creative proposals.
• Leading innovative design on products, graphics and brand packaging.
• Design through multiple media techniques and cross category.
• Maintaining brand integrity in line with marketing brief.
• Work with design managers and marketing to establish design brief and direction.
• Actively seek information in brand development meetings for product insight and strategy.
• Supervise artwork to ensure design is coherently understood.

• Design and art direction of collections from concept through to fitting to mass production.
• Responsible for all graphical elements for apparel and clothing range.
• Providing creative solutions for POS, labels, packages, branding, packaging, promotional literature, campaigns, advertising, catalogue and themes for seasonal shows.
• Provide concept and ideas for assistance in photography for the creation of catalogue work.
• Responsible developing and sourcing materials.
• Deliver work within agreed timeframes and budgets.

• Produce comprehensive digital artwork for small or large graphic design production projects.
• Work closely with designers, design executives and pre-press managers to ensure digital artwork are produced to specifications.
• Work from design proposals and produce high quality digital artwork for the preparation of pre-press data.
• Justify file make-up to pre-press vendors and Manager.